How often should I send marketing emails?
- A good approach could be to send emails twice a month and then up it to weekly. If you’ve got great content, or ever-changing offers, or regular promotions, then consider sending emails two to three times a week. Be sure to monitor these campaigns.
- According to Direct Marketing Association’s National Client Email report, most marketers (35 percent) send two to three emails a month. Nine percent of marketers send six to eight emails a month, and 19 percent send just one email a month.
- Having one answer to this complex question isn’t possible since businesses are different with different goals and clients. You need to stick to the testing approach and see what works and what doesn’t work for you.