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LogoutMany companies started to direct their interest to the nonconscious processes. A process where the participant does not know that they’re being surveyed. And this process is an application of what we call Neuromarketing.
Researchers use this technique to understand why consumers make decisions that they do and how their brain reacts to somatosensory stimuli. That is, to a specific action when performed.
Neuromarketing, as an industry, is expected to grow at a CAGR of 15.6%, during the forecast period (2020-2025). The reason behind this growth is the tailored nature of this industry. It allows the marketing companies and research firms to customize their product and services according to the expectations of a consumer.