In social media marketing, timing is important. The good news is that you can reach out to your target audience in real-time by using social media. Even though there are numerous tools to plan and automate posts to save time, you’ll want to maintain a check on activity on your social media accounts throughout the day so you can respond to audience queries and comments in a timely manner. Social media may be a full-time job when it comes to strategizing, generating, and uploading material and photos, reacting to your audience, and reviewing statistics.