How much time should social media marketing take each week?
Times vary across businesses. According to Social Media Examiner’s 2016 Social Media Marketing Industry Report, 39% of marketers spend more than 11 hours per week on social media and 63% spend more than six hours per week on social media.
Over a five-day work week, that amounts to one hour and twelve minutes per day, which seems reasonable for many small businesses. In addition, many experts recommend a set number of posts per day by platform. The generally-recommend ranges are: Facebook: one to three.