3.96 billion people use social media today, which accounts for roughly half (51%) of the global population.
On average, global internet users spent [144 minuteson social media sites every day. [Tweet This
These stats seem more exciting when we consider the restriction that only those aged 13 and above can use most social media platforms.
If we take kids (under 13) out of the equation, 65% of the world’s eligible population has a presence on social media.
When it comes to countries with the most time spent on social media per day, the Philippines is at the top with users spending an average of 3 hours and 53 minutes on social media per day.
In the United States, people spend 2 hours and 3 minutes on social media each day.
The total number of global social media users has surged by more than 10% over the past 12 months.
Did you know social media welcomes more than 1 million new users every single day?