More often than not, digital marketing is perceived as being equivalent to social media marketing. However, digital marketing is different from social media marketing:
The fundamental difference lies in the scope covered by the two.
Digital media marketing is the broader term that encompasses social media marketing as one of its aspects.
- Digital marketing is concerned with developing the most suitable marketing strategy with the help of tools such as SEO, website analytics, paid and unpaid social media marketing, e-mail marketing, affiliate marketing, etc.
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On the other hand, social media marketing is concerned with marketing across social media platforms like Instagram, Twitter, Facebook, YouTube, Snapchat, etc.
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The social media platform should be chosen according to the product or service being offered by the brand.
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Impressions play a major role in enticing the customers to engage with the brand. Hence, incorporating the appropriate social media marketing strategy into the digital marketing strategy will help in growing the business as internet penetration and digital literacy increase.
2022-01-16T18:30:00Z