Digital marketing is of two types,
● Inbound Marketing
Inbound Marketing sells products and services through practices such as,
● SEO(Search Engine Optimization)
● SMM(Social Media Marketing),
● Content Marketing and
● Branding
It creates awareness of the company and services to the customers.
● Outbound Marketing
It is a traditional method of marketing. It targets potential clients. In addition, it covers activities
such as,
● Trade shows
● Placing ads in a newspaper
● Radio Ads
● Seminar series and
● Cold calling
Digital Marketing is all about promoting or upgrading your offline business, product, service, individual, and brand. Using channels like websites, blogs, search engines, social media platforms, video marketing, email marketing will grow your business graph. Thus, it is an easy way to reach new customers. Using the quality of the internet and online-based digital techniques will grow your business graph from down to up.