As we are largely incorporating Brick and Mortar in our day-to-day lives, we turn up to google searches for information. The top pages that are an outcome of these searches receive significant traffic from the browsers. Search Engine Optimization hence becomes an important tool that the marketers focus on to increase the same through optimization of tags and descriptions. This also helps in increasing the click-through rate augmented by an increase in web searches that are qualified. The outcome of developing an efficient SEO marketing tool is a result that can be quantified and tracked to understand the conversion rate for an e-commerce website and traffic for a non-e-commerce website. SEO marketing strategy is one of the most preferred and used tools by marketers as it provides valuable information to the marketer (key-words used, demography, etc.) which is useful to understand the buying behaviors of an individual. It is also a cost-effective method of increasing awareness by the marketers and increasing the usability of the site.
