How does marketing without talking about or promoting our product/service help us create leads and sales?

Your current or future customer is not interested in your product, they are interested in solving a problem or challenge, usually both organizational and personal. By leveraging inbound marketing tactics companies can share content with the intention of inspiring their audiences. Instead of pushing out product information, content is intended to stand out based on elements such as authenticity, [thought leadership], experience in solving those problems, etc.

Because we have no paid affiliates, we don’t need to talk about, promote or generate any income from our products/services. We are selling direct to consumers.

I have a question about our product/service, how can I get in touch? How do I get a quote or proposal on a project? Why would I want to educate my customers and help my competition?

It is a great way to get exposure to your product. It’s a way to get more traffic. It is a way to convince the public you are a worthy company. It’s a way to get more people to opt-in to your newsletter.
I don’t know about you, but I don’t think I would want to be told that my product is not good enough. I was skeptical at first, but it has been very interesting for me. I get to work with some amazing people, and it’s a lot of fun.

And I’m learning a lot. I don’t know that I would have said all that stuff if I didn’t have the opportunity to do it all. I think that’s a good way to look at it.