How does Google determine the Ad Rank & Which are the 3 required parts of a text ad?

Digital Marketing
#1

AdRank decides the order in which competing ads should be ranked on the Search Engine Result Page. The formula to calculate Ad Rank is CPC Bid multiplied by Quality Score. Therefore if the Quality Score is high, the Ad will rank better even with a lower CPC.
AdRank decides the order in which competing ads should be ranked on the Search Engine
Every Text Ad has 3 parts: Headline Text, a Display URL, and Description Text.