How does Ad rank affect CPC?

How does Ad rank affect CPC?

  • Ad Rank has a big impact on the actual cost-per-click (CPC) an advertiser pays when someone clicks on their ads.
  • In AdWords, because pricing is based in part on the Ad Rank of the next competitor, actual CPCs can vary widely. Ad Rank (Max CPC Bid x Quality Score) determines the position in which an ad is shown.
  • Ad Rank determines the positions in which ads participating in the auction are shown. The better the Ad Rank, the higher the position. The best Ad Rank gets the top ad position.
  • Ad Rank has a big impact on the actual cost-per-click (CPC) an advertiser pays when someone clicks on their ads.