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LogoutSince “digital marketing” is such a bucket term, it’s always a good idea to delineate what areas your digital marketing agency covers and how. From SEO to Content Marketing to PPC, there’s a variety of ways to connect with your clients’ audiences. Being clear about your team and areas of expertise will not only manage expectations but also assure they are being represented in the best possible way by top professionals.
Interdepartmental team collaboration is also crucial, whether your team is all under one roof or remote since keeping the flow of projects on target is essential. When walking the potential client through agency questions, how you maintain timelines and work together is another step in ensuring they feel positive about their decision to work with your agency.
Tools such as Slack Google Documents, and Asana not only assist with staying on the same page as your client but also work well for internal work. Transparency about your process will also help your client feel more comfortable in your partnership.
Instapage too recognized the importance of teamwork and recently introduced a [collaboration solutionallowing your agency to respond to comments, provide feedback, and resolve issues within the post-click landing page platform. This helps close the feedback loop timeline as well as streamline the processes that may slow down your organization.