How do you think our competitors are doing and how can we face them?**
Tips for an effective competitor analysis:
- Attend professional conferences
- Analyze industry reports
- Analyze your competitor’s website and SEO strategy
- Define competitor’s social media marketing strengths and weaknesses
- Analyze competitor’s content marketing strategy
- Analyze competitor’s email marketing strategy
- Conduct a survey among your competitor’s customers, suppliers, and employees
- Analyze who your competitors hire and what they want from candidates
- Ask your competitor whatever you want to know, directly
- Analyze and compare competitor content
- Identify your top ten competitors
- Analyze their SEO
- Look at their social media engagement
- Identify areas for improvement
- Check Online Communities on Social Media or Community Forums
- Analyzing Google’s Search Engine Results Page