How do you measure the Success of Your SEO Efforts?

How do you measure the Success of Your SEO Efforts?
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  • Key Performance Indicators (KPIs) to effectively measure SEO success:
  1. Organic Search Traffic: This is a useful KPI to measure for companies aiming to acquire new customers or leads. With organic search traffic (as opposed to paid advertising,) searchers will find a website more consistently, and they’re more likely to stay on the website longer once they find it.

  2. Keyword Rankings: The strategy of analyzing your keyword rankings over time can help you determine (and improve) how effective your website is at pulling in organic web traffic. Measuring this KPI is effective for determining, among other things, a company’s ability to build brand awareness.

  3. Social Shares: Social shares can be defined simply as the sharing of your content by social media users. Tracking your social shares is beneficial because of the important impact social media plays in SEO strategies. To gain visitors and traffic to your website, observe which kinds of posts actually get users to click the content along with sharing it.

  4. Conversion Rate from Organic Search Traffic: Companies striving for higher sales should measure conversion rates from organic traffic. A “conversion” happens when a website visitor has been converted into a sale or a lead. Conversion rates from organic traffic are therefore a very effective KPI for gauging the success of your SEO strategies.

  5. Backlink Volume: Useful for measuring the authority and popularity of your website, backlinks (often referred to as inbound links) are links to your website that originate from someone else’s website. The key to measuring this KPI is to track your website’s backlink volume (number of backlinks) and compare it to your competitors’ backlink volume.

  6. Organic Click-Through Rate: Organic click-through rate is a good KPI to measure the quality of your website. It’s the number of times a search result gets clicked, divided by how many views (or impressions) the search result has received. Organic click-through rate should be measured along side of other analytics. Your Conversion Rate from Organic Search Traffic is a good KPI to monitor along with your organic CTR.