Search engine optimization ([SEO is the process of optimizing your webpages and content to rank high on a search engine. Ideally, you want your content at the top of a search engine’s results for keywords relevant to your product or services. This is why SEO is also the practice of attracting quality traffic to your website.
Whether you’re a freelance photographer or party supplier developing an e-commerce site, having a digital presence is an essential component of your inbound marketing strategy. Hence, implementing an effective SEO strategy is a strong start to boosting your website’s visibility, growing your organic traffic, and attracting new customers.
In our [State of Content Marketing Report]we’ve established that SEO is still one of the most efficient digital marketing tactics. But having an SEO strategy and implementing it is only the first step. You need to keep tracking the results, as well. In this guide, we’ll cover the basic metrics that marketers can use to measure SEO performance and results.