Areas of measurement will be very dependent on your goals. Many will be irrelevant to your influencer marketing campaign. Some of the most common areas of measurement include:
- Audience Reach
- Impressions
- Engagement (Comments, Likes, Shares)
- Sentiment
- High-Quality Content
- Conversions:
- Growth in Your Followers
- Brand Mentioning
- Traffic to a Specific Landing Page / Website
- Form Completions
- Signups to a Newsletter / Subscription
- Growth in Users of Your Product / Service
- Increased Sales