How do you measure influencer marketing?

Digital Marketing
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#1

Areas of measurement will be very dependent on your goals. Many will be irrelevant to your influencer marketing campaign. Some of the most common areas of measurement include:

  1. Audience Reach
  2. Impressions
  3. Engagement (Comments, Likes, Shares)
  4. Sentiment
  5. High-Quality Content
  6. Conversions:
  • Growth in Your Followers
  • Brand Mentioning
  • Traffic to a Specific Landing Page / Website
  • Form Completions
  • Signups to a Newsletter / Subscription
  • Growth in Users of Your Product / Service
  • Increased Sales