How do you measure influencer marketing?

Areas of measurement will be very dependent on your goals. Many will be irrelevant to your influencer marketing campaign. Some of the most common areas of measurement include:

  1. Audience Reach
  2. Impressions
  3. Engagement (Comments, Likes, Shares)
  4. Sentiment
  5. High-Quality Content
  6. Conversions:
  • Growth in Your Followers
  • Brand Mentioning
  • Traffic to a Specific Landing Page / Website
  • Form Completions
  • Signups to a Newsletter / Subscription
  • Growth in Users of Your Product / Service
  • Increased Sales