How do you develop the voice for your email campaigns
- Your voice should remain consistent throughout your messaging. To find your voice, think about the values of your company and what message you want to share with your audience. Tone, on the other hand, is the attitude of what you’re saying in your email. And just like your attitude can change, so can your tone.
- Voice is your brand’s personality described in an adjective. Brands can be lively, positive, cynical, or professional.
- The more consistent you are with voice and tone, the more recognizable your brand will be to customers who receive your email. That consistency helps your email stand out from all of the other messages in their inbox.
- Hitting the right voice and tone in emails ensures that you can reach your customers in a meaningful and authentic way.