How do you decide which keywords you’d like to target?

How do you decide which keywords you’d like to target?

  • Choosing the right keywords to attract your target market is critical if you want to make it easy for your potential clients to find you.
    A target Keyword is one word or phrase that best summarizes your page. This is what you hope people will type into a search engine to find the page.

Here are some tips for Helping You Choose the right keywords:

  • Identifying the primary or head keywords that describe your niche and what you do
  • Analysing keywords to find the best combination of volume and competitiveness
  • Longtail keywords more specific keyword phrase
  • Run a Competitive Keyword Analysis - study the competition
  • Use keyword research tools.
  • Monitoring, adjusting, and improving your keyword performance over time