How do you decide the tone of your content?

  • Brand personality: The characteristics of a brand are the guidelines based on which the content strategy is developed. The tone of the content must align itself to the content strategy
  • Audience profile: Determining who the audience is and how the brand wants to be seen by the target audience are important questions that help decide the style and tone of writing
  • Channel: The content you create must be irrespective of the channel and consistent with brand attributes