How do you decide how much you can pay for a click in a PPC campaign?

palak-virmani-30ac6553 · 15 August 2020 09:52

pramila-y-fcfc8f35 · 4 September 2020 15:07

The average amount that you’ve been charged for a click on your ad. Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks.
Tips to determine a PPC ad spend budget:

Selecting keywords for your ad copy.
Research search volume trends.
Research CPC (Cost Per Click) estimates.
Target geographic areas important to your business.
Monitor your position, ad spend, and conversion metrics.
Determine the goals of your PPC campaign.