How do you create Instagram ads?
Follow these steps to create a perfect Instagram ad:
- Analyse if Instagram ads suit your brand, and follow the instructions for getting started.
- Convert to a Business Profile on Instagram
- Connect to the Facebook Page
- Select the post you want to promote
- Choose a marketing objective - (Brand awareness, Reach, Traffic, App installs, Engagement, Video views, Lead generation, Conversions)
- Define the audience for your ads - (Location, Age, Gender, Languages, Interests, Behaviors, Connections)
- Set your action button, budget, audience and duration
- Choose the placement of your ads - mobile devices or operating systems (Android or iOS)
- Name your ad campaign
- Create the ad itself - Instagram Feed ads & Instagram Stories ads formats (Carousel (multiple scrollable images or videos), Single Image/Video, Slideshow)
- Set your budget and schedule - daily or lifetime budget / set a start and end date and time.
- Define your audience, placements, budget, and schedule
- Track your performance - The Facebook Ads Manager and instagram Insights will gives you a detailed overview of your Instagram ad campaign.