How do you create Instagram ads?

Digital Marketing
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#1

How do you create Instagram ads?

#2

Follow these steps to create a perfect Instagram ad:

  • Analyse if Instagram ads suit your brand, and follow the instructions for getting started.
  • Convert to a Business Profile on Instagram
  • Connect to the Facebook Page
  • Select the post you want to promote
  • Choose a marketing objective - (Brand awareness, Reach, Traffic, App installs, Engagement, Video views, Lead generation, Conversions)
  • Define the audience for your ads - (Location, Age, Gender, Languages, Interests, Behaviors, Connections)
  • Set your action button, budget, audience and duration
  • Choose the placement of your ads - mobile devices or operating systems (Android or iOS)
  • Name your ad campaign
  • Create the ad itself - Instagram Feed ads & Instagram Stories ads formats (Carousel (multiple scrollable images or videos), Single Image/Video, Slideshow)
  • Set your budget and schedule - daily or lifetime budget / set a start and end date and time.
  • Define your audience, placements, budget, and schedule
  • Track your performance - The Facebook Ads Manager and instagram Insights will gives you a detailed overview of your Instagram ad campaign.