How do we measure content's influence on sales and revenue?

Marketers use content and social media as tools to engage with customers in order to make them buy.
Sales effectiveness = output per salesperson

  • Creating values for your audience.
  • Providing value to existing customers.
  • Creating and sharing value.
  • By measuring the amount of revenue piece of content has influenced.
  • Engagement on the content.
  • Vales earned by customers.
  • Sales successfully influenced to the customers.
  • Output of the content .