How do I write a great marketing email?

Digital Marketing
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#1

Marketing emails are more diverse. The official sender can range from the CEO, the Editor in Chief, an Events Coordinator, etc., but they always represent a broadcast from the brand itself.

Marketing emails can also map to various tactical goals, like landing attendees for an event, driving blog traffic, promoting a content download, and more. At the risk of oversimplifying, these initiatives typically trace back to lead generation at the end of the day.

The difference between sales emails and marketing emails: Sales emails represent one-on-one interactions between a salesperson and the recipient and serve to build rapport, whereas marketing emails represent a broadcast from anyone who speaks for the brand itself, and can serve various tactical purposes.

The end goal of email marketing is to create conversations with actual human beings.
Email marketers need to prove to non-customers that their product is one that’s worth their interest, and this cannot be done by bothering them.

There should be a lot of thought put into how to turn non-customers into prospects, and it will vary from person to person, which is why [market segmentationis extremely important here: Different demographics have different needs, different habits, and should be addressed with emails that speak to them specifically.

In general, demonstrating value to your non-customers is a great way to get them in the marketing funnel, incentivising them to eventually consider purchasing your product or service.
I hope you find this information helpful…see you on the next topic