How do I balance my content if I have to include more than one link, and get my readers to give attention to all of them equally?

Digital Marketing
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#1

How do I balance my content if I have to include more than one link, and get my readers to give attention to all of them equally?

#2

Links should allow your reader to save time when reading an email.
Links allow your reader to select which offer or detail they want to understand better or read more about, without distracting them with information that may not be useful. This means you can send shorter emails with links to important information like offer details, privacy policies and more that you do not want to take up space in your email.

To engage the people on your list and increase your changes of

  1. getting to the inbox and
  2. getting valuable, trackable, relevant clicks, follow these two simple rules.
  • Keep the number of links in any email under five. Two or three is best. This includes any links on images or social links.
  • Focus your links on what will bring you the most value – don’t link to tangential things that take people off-track. You’ll lose them.