Statistics helps Data Scientists to look into the data for patterns, hidden insights and convert Big Data into Big insights. It helps to get a better idea of what the customers are expecting. Data Scientists can learn about the consumer behavior, interest, engagement, retention and finally conversion all through the power of insightful statistics. It helps them to build powerful data models in order to validate certain inferences and predictions. All this can be converted into a powerful business proposition by giving users what they want at precisely when they want it.