Digital PR can achieve a variety of goals. In the case study focusing on the dating app, Sapio, researchers saw a 3,072% increase in the number of downloads weekly over five weeks.
Focusing on timelines was a massive win for Sapio. Knowing Valentine’s Day was on the horizon, they maximized coverage and played on the upcoming holiday. They also offered interviews with founder Kristin Tynski. This provided an authoritative voice for the media to showcase in their coverage. hird, they personalized pitches to each outlet. Instead of sending along with a standard copy, they customized each pitch to fit the publishers’ tone and perspective. These three things all helped Sapio substantially grow its user-base in a matter of weeks.
Measuring ROI of Digital PR
You’ve achieved a massive win for your brand, but now what? Once your digital PR campaign is getting widespread coverage, it’s important to start tracking your digital PR efforts.
- How effective is your pitch? You can analyze KPIs like open rates, subject lines, and response rates to measure your outreach effectiveness.
- Once you start getting widespread coverage, track textual brand mentions, backlinks, social shares, and impressions to evaluate your campaign’s overall success.
- Once you start getting widespread coverage, track textual brand mentions, backlinks, social shares, and impressions to evaluate your campaign’s overall success.
- Don’t forget to evaluate your digital PR efforts’ long-term ROI—what was the impact digital PR had on traffic, page rank, authority, and domain authority over time.
- Google analytics can be a great tool to track how much referral traffic a digital PR campaign is driving to your site.
Ultimately, your digital PR efforts will lead you to measure ROI, including new referral links, increased organic traffic, and new leads or signups. With this information in hand, you can have a straightforward, concrete look at your link building success that you can easily share with your entire team.