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LogoutDigital PR has many direct and indirect benefits to businesses. Set goals for your digital PR campaign before you start so that you can track how well it performs. Here are the main benefits you’ll want to look out for and set goals around when running a digital PR campaign:
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Improve SEO and rankings — Publishing on high-authority websites and getting links to your website will push you up the rankings for your target keywords. The higher up you rank on Google, the more traffic will come to your website. As John Mueller said, Digital PR is in many cases even more critical than tech SEO for gaining good rankings. Again, spammy link building also doesn’t count here and won’t help in the long run — we’re really talking about getting good, relevant links here.
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Boost website traffic — The more people reading about your business and sharing your content on social media, the more people there will be visiting your website. It’s like wildfire, but you need to light it.
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Build brand trust — A makes sure your customers only see good things when they type your company’s name into a search engine. Creating engaging content and securing positive, impartial reviews will nurture your brand image over time. Useful, high-quality articles that are SEO-friendly will signal to search engines that you’re a credible source of information, while having your products or services reviewed by bloggers will increase trust in your brand.
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Generate leads — A good digital PR strategy should put your products in front of a relevant and interested audience. The more people reading about your products and clicking through to your website, the more leads you will generate.
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Increase sales — Any digital PR agency worth its salt knows businesses have to make sales and see an ROI from their digital marketing investment. A digital PR campaign should [generate leads]and quality content on your website will channel those leads through a conversion funnel and turn them into paying customers.