How can you use negative keywords?

How can you use negative keywords ?

Use negative keywords when you want to ensure that your ad doesn’t show for a particular word. By preventing your ad from showing on irrelevant searches, you save money on wasted clicks and create more opportunities for it to display on searches that are relevant and could lead to conversions.

If you add a negative keyword to your campaign, you tell Google not to show your ad for any search term containing that keyword. For example, say you’re an online games store, and you’ve set up a campaign that targets the keyword “games”.