To effectively increase traffic to a website, you need to focus on SEO and referring links primarily. It will not only help you gain visitors but also assist in brand recognition.
However, the essential factor you need to focus on is User Retention.
For example, getting Moz Link and around 10 thousand visitors to the website is a good result. Though, you need to remember that the conversion ratio will be comparatively low.
However, converted leads are very certain to land on the website various times. But if you focus on retaining the users, you are going to experience an increased conversion rate gained from a few thousands of visits in just a few months.
By rendering focus on engaging users, you can go ahead with building a site whereby people will come back again and again.