Discussion Forum | Board Infinity

How can you help the marketing team be more efficient using data?

Efficiency in Marketing of any company

The answer will depend on the type of company. Here are some examples.

  • Clustering algorithms to build custom customer segments for each type of marketing
    campaign.
  • Natural language processing for headlines to predict performance before running the ad
    spend.
  • Predict conversion probability based on a user’s website behavior in order to create
    better retargeting campaigns.