How can you help the marketing team be more efficient using data?

Data Science, AI and ML
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#1

Efficiency in Marketing of any company

#2

The answer will depend on the type of company. Here are some examples.

  • Clustering algorithms to build custom customer segments for each type of marketing
    campaign.
  • Natural language processing for headlines to predict performance before running the ad
    spend.
  • Predict conversion probability based on a user’s website behavior in order to create
    better retargeting campaigns.
#3

Data helps online marketers in analyzing the patterns, behaviour of consumers and their target audience. It gives a detailed insight into their online activities based on which strategies are made.

Data helps you to understand customers quickly and to choose the best way to help them. A robust data-driven system will provide relevant behavioral information about your customers. These insights can help with immediate issues: for example, multiple support interactions from a single customer concerning a specific bug.