How can you assess the impact of social media marketing?

There are multiple ways to gauge performance growth in the area of social media marketing. Here are some of them:

  • Followers
  • Likes
  • Leads
  • Direct engagement
  • Content sharing
  • Brand outreach
  • Subscriptions

That’s all for the Digital Marketing executive interview questions. Let’s move on to the next section of intermediate Digital Marketing interview questions for both fresher and experienced professionals.