Large material, such as white papers and ebooks, is an essential component of any content marketing plan. It not only demonstrates to your readers that you are knowledgeable enough in your industry to write a whole ebook or white paper about a topic rather than just writing short and basic blog articles, but it also serves as a tool for generating email subscribers. You assure that you have access to an audience interested in your material…and your organization by giving a large piece of content as an incentive to join your email list.