How can I avoid Google penalties?
Here’s the top guidelines to avoid a penalty:
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Don’t buy links- Links passing SEO value to your site should look natural. Keyword Stuffing - keep your keyword usage around 2-3% is the standard rule of thumb.
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Having Shallow Content Depth - maintain an ongoing industry-related blog with well-written content that is also in-depth.
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Non-Unique Content or Copyright Infringing - Make original, quality content.
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Top Heavy Websites - Including Ads That Makes it Difficult for Visitors to Navigate or are Top Heavy.
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Never Hide Content - Be as transparent as you can with Google, including high-quality content only.
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Write URLs for Humans, Not Search Engines - create URLs that are clear, concise and written for the user.
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Link Spamming Other Websites - Clean up your link profile, and keep cleaning it up, and you’ll probably never get an algorithmic penalty.
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Cloaking - Search engines started taking actions and updating algorithms to penalize websites using such Black Hat SEO Techniques to keep the search results as clean and accurate as possible.
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Don’t Over-Use Anchor Text - Simply put, anchor text is the actual text you can click on to be directed to be taken to another page or website.