It can help in the process of increasing your website traffic.
The role of digital marketing is to leverage internet channels such as search, social media, and display advertising to efficiently connect business owners with the right target audience for their products or services.
In this way, it creates exposure to potential customers over a wider area, increases customer conversion rates by reaching specific demographics and interests with targeted messages, provides access and greater flexibility of working hours all while reducing traditional costs by relying on the communication power of the Internet channels instead printed ads.