The strategy that is developed, the content that is created, and the goals of marketing are different for B2B and B2C brands. The following are some of the key differences between the two:
B2C – The goal is to increase brand awareness by driving traffic and finally on sales.
B2B – The primary focus is on the development of the brand and generating leads for the product or service being offered. Growing partnerships is also one of the important goals here.
B2C – Their strategy (which is driven by the goals to be achieved) is driven by an effort to be the most relevant by being unique.
B2B – Their strategy is more information-driven and their content qualifies as engaging if it involves a storytelling aspect while reflecting the values of the brand.
B2C – Content that consists of infographics, podcasts, contests is useful for a B2C platform.
B2B – Content that focuses on informing the audience about the business and the industry in which it operates. (Webinars, videos)