A modern marketer faces numerous challenges, and Artificial Intelligence will assist him in meeting those challenges and increasing revenue for his company. Artificial intelligence can assist them in reaching the right audience. Marketers can understand consumer pain points by gathering large amounts of data and having the right skills to analyze it. They can then develop strategies to close the gaps. Machine learning will enable marketers to reach out to the right audience at the right time by identifying the target audience. Today’s AI tools can assist digital marketers in sifting through massive amounts of data, which may include the users’ age, interests, location, and purchasing habits. Customized algorithms are used to assign scores to target groups and users within them. These scores aid in determining the most appropriate target audience. These aid in the creation of an accurate, 360-degree profile of the users, ensuring that only those users are targeted who have a proclivity to use the services that you offer.