One of the first qualities that a company looks for in a digital marketer is the ability to be both a good marketer and a good manager. Most CEOs are looking for VPs in one of two areas, one of which is marketing. Marketing Management is the most sought-after trait in any candidate, and these people make a lot of money. If a person can achieve the right balance of management and marketing, he or she will have a great career profile and many opportunities knocking at his or her door. That is critical because it is necessary to manage people. That is what each job role entails. It takes a team effort to achieve success. There’s a reason why teams outperform individuals: they can complete a broader range of tasks at a much faster pace. It’s icing on the cake to be good at your job and also have the ability to manage a group of people. As a result, a digital marketer must excel at taking charge, delegating, and communicating strategy to his teammates.