Highest Paying Digital Marketing Skills - COPYWRITING

[yash-nigam-e6ca835b (Yash Nigam)]

Copywriting is another essential skill for a successful career as a digital marketer. Anyone would be shocked to learn that the best copywriters can earn up to 8 crore INR. This is because a single sales letter can result in unimaginable revenue for a company. It is essentially preparing the content for the advertisement or brand positioning that the company does use a unique mantra. Curating the right content, particularly for advertising, is critical to communicating the value proposition to the target audience. Failure to do so may result in the company losing its current market share. The company can have the best technology to gain an advantage over its competitors, but if they can’t persuade the consumer to buy, it’s a loss-making exercise. That’s what happened to L’Oreal when it entered the US market with merchandising that was so content-heavy that consumers became dissatisfied and chose not to buy. Similarly, in digital marketing, having the best content is critical to generating a lot more traction and increasing sales revenue.