Have you used AdWords before? What campaign metrics did you look at?

Digital Marketing
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#1

Have you used AdWords before? What campaign metrics did you look at?

#2

A Google AdWords KPI (Metrics) is a measurable, transparent performance indicator used to comprehensively monitor, analyze and optimize the performance of selected strategies and measures related to Search Engine Advertising (SEA) in the Google network over time.

Here is the complete list of the most important Google AdWords KPIs and metrics:

  • Number of Clicks: Which keywords generate the highest number of clicks?

  • Click-Through-Rate (CTR): How appealing do the advertisements appear?

  • Quality Score: How relevant are the advertisements?

  • Cost-per-Click (CPC): How much does a click on the ad costs?

  • Ad Position: How does the ad position affect the CTR?

  • Conversion Rate: Which campaigns convert the best?

  • Cost per Conversion: Which campaigns are most effective?

  • Budget Attainment: How exactly are budget targets implemented?

  • Cost per Mille (CPM): How high is the CPM for specific placements?

  • Impression Share: How well do your ads perform on GDN?

  • View-Through-Conversions: How often do users convert without clicking?