Google Analytics: Why Do You Need It?

Digital Marketing
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Google Analytics is a strong and powerful tool that delivers crucial data on your website and visitors.

Google Analytics is one of the most popular tools for digital marketers, with over 56 percent of all websites utilising it - and for good reason. The programme gives you access to a plethora of data about your site’s users.

Here are a few examples of data that Google Analytics can provide:

  • The total amount of traffic that your website receives
  • Individual page traffic Amount of leads converted from the websites from which you received traffic
  • The websites from which your leads originated
  • Information on visitors’ demographics (e.g. where they live)
  • Whether your traffic is coming from a mobile device or a desktop.

It doesn’t matter if you’re a small business with a simple blog or a large corporation with a complex website. The data in Google Analytics can be useful to everyone.