Google Analytics helps you gain a deeper understanding of your customers
and how they’re engaging with your site, content, and products. Analytics
gives you powerful insights — and the ability to put them to work quickly
thanks to its integration with Google Ads.
Google Ads helps you create ads to promote your products or services,
then get them in front of people likely to buy from you across Google
Search, YouTube, and Google’s network of partner sites and apps.
The integration between Google Analytics and Google Ads helps you get
a clear view of how your ads are leading to conversions — and then quickly
adjust creative and bidding accordingly. You can also use the products
together to pinpoint your most valuable customer segments, then engage
these customers with customized messaging.