Google ads

Digital Marketing
#1

What is a household income targeting? how & when to use it ?

#2

Please refer to the blog to understand more about Google’s Household Income Targeting
#3

In Google Ads, Household income targeting allows businesses to target and exclude audiences or adjust bids based on specific income brackets.

There are below available options for income targeting:

  • Top 10%
  • 11-20%
  • 21-30%
  • 31-40%
  • 41-50%
  • Lower 50%
  • Unknown

Below are the steps to set up household income targeting in Google Ads Dashboard:

  1. From the Campaign tab view, select the campaign that you would like to set up income-based targeting for
  2. Click the Demographics tab
  3. Below Demographics, there is a household income tab
  4. After that you are given 7 income brackets to choose from the Select household income tier dropdown:
  • Top 10%
  • 11-20%
  • 21-30%
  • 31-40%
  • 41-50%
  • Lower 50%
  • Unknown
  1. Click on any option like Top 10%
  2. Click ADD
  3. Click Save

When our business or services have been sold to high and rich financial audiences, we can use household income targeting with a targeted location.

Household income targeting will allow:

  • Target the top 10% of households in high-value, high-cost campaigns to ensure that top-converting keywords with high commercial intent receive a large chunk of your overall budget.
  • Exclude low-income households from all campaigns.
  • Adjust bids within the top of funnel search campaigns to concentrate budget on high-income searchers without dampening search volume.