Future of Digital Marketing in India

Digital Marketing
#1

India is the world’s most densely populated country, ranking second in this regard. In terms of India’s digital marketing future, the prospects will only brighten in the following years. A cell phone has become a requirement for everyone.

Some significant figures from the Ministry of Electronics and Information Technology, Government of India that illustrate the scope of digital marketing in India are as follows:

(a) Internet users – 480 million and counting

(b) Smartphone users (298 million devices, 468 million connections)

(c) 1.18 billion mobile phone users

(d) 250 million social media users

(f) Books - The National Digital Library has 0.7 million books in 70 languages.

(f) Ration cards, which have been fully computerized.

(g) Government eMarketplace (GEM 3.0) - 263,731 products listed by 105,889 vendors with 22,598 buyer organisations.

Everyone wants to use the internet to sell their products and services since it has no geographical limitations. This marketing method is both more effective and more cost-efficient. Thanks to Digital India, the cashless business is also growing in leaps and bounds.

The following are some key figures from India’s cashless economy:

(a) 33.87 million credit cards

(b) 826.3 million debit cards

(c) Point-of-Sale (PoS) machines – 2.5 million

The following are a few changes that will affect the future of digital marketing in India:

(i) A significant shift in traditional marketing methods

(ii) Digital is the new way of doing things.

(iii) Our government has launched a " Digital India campaign."

(iv) Capturing Global Markets

(v) Many Indian colleges have begun to recognize digital marketing as a legitimate industry and have created courses for students interested in it.

(vi) In terms of digital reach, rural areas are becoming more accessible.

(vii) The costs of adapting to digital marketing outlets such as smartphones and the internet decrease.