Five key pillars of social media marketing?

Digital Marketing
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According to Buffer, there are five key pillars of social media marketing:

  • Strategy: This step involves determining goals, the social media channels to be used, and the type of content that will be shared.
  • Planning and Publishing: Businesses should draft plans of what their content will look like (i.e. will there be videos? Photos? How much script?) and decide when it will be put out on the platform.
  • Listening and Engagement: [Monitoring what users, customers, and others are saying] about the posts, brands, and any other business assets. This may require the adoption of a social media engagement tool.
  • Analytics and Reporting: Part of being on social media is knowing how far posts are going, so reports of engagement and reach are very important
  • Advertising: Purchasing ads on social media is a great way to promote and further develop a brand.