Facebook, this is where custom and lookalike audiences come in facebook marketing?

  1. Custom Audiences: Upload your list of customers or subscribers, and Facebook will generate targeting based on their demographics and interests, assuming these customers have associated those email addresses to their profiles.
  2. Lookalike Audiences: Use the data from your existing fans and post engagement to target similar individuals.

With your targeting set up, it’s time to get creative with your messaging. You should start with the same copy and imagery you used when sharing the content organically. But it’s important to test new approaches to ensure you’re getting the most out of your content.

While promoted posts can help you get quick wins, you must also optimize for organic reach. Here are some quick & actionable tips to help you do this:

  • Optimize your Profile: Use your target keywords in all social profiles to increase discoverability. Make sure the description of what you do/offer is clear.
  • Be Personal: Using stuffy language on the internet has been dead for a long time. But it’s still key to keep this in mind. Make sure your correspondence – both in your posts and 1-to-1 engagement – sounds like a conversation someone would have in real life.
  • Share the Right Content: Post educational and entertaining content that adds value to people. Overly-promotional posts rarely generate engagement.
  • Empower Advocates: Some of your followers are bigger fans of your content than others. Identify customers who love your work and empower them to share your content.
  • Curate: Share content from other brands. Curation provides an opportunity to build relationships with other brands and increase your visibility.
    I hope you find this information helpful…see you on the next topic