he limitations hitched to Digital Marketing are as follow:
- The services and products that are offered as well as promoted are not merely tangible, and thus it is not possible for a customer to carefully analyze whether the products they are buying are perfectly Ok or not.
- There prevails an uncertainty almost always since the services/product quality and their authentication cannot be fully confirmed.
- Most of the time, the products that are seen online turn out to be differing from the products that are delivered actually to the potential buyer placing the order.