Explain principle working of sitelink extension?
- To add more links to your ads, you can create sitelink extensions. Sitelink extensions take people to specific pages on your site (for example, a specific product or store hours). When someone clicks or taps on your links, they go directly to what they want to know or buy.
- Decreases bounce rates, since users can now focus on specific pages. Higher link visibility, which leads to more traffic. Increase in click-through rates. Keywords will be shown in bold to attract users even more.
- You can add sitelink extensions at the account, campaign, or ad group level. You specify the link text (what shows to people) and the URLs (the pages they click to).
- Sitelink extensions appear in a variety of ways, depending on the device, position, and other factors. Sitelink extensions are compatible with search campaigns and video campaigns on YouTube.