Explain principle working of sitelink extension?

Digital Marketing
#1

Explain principle working of sitelink extension?

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  • To add more links to your ads, you can create sitelink extensions. Sitelink extensions take people to specific pages on your site (for example, a specific product or store hours). When someone clicks or taps on your links, they go directly to what they want to know or buy.
  • Decreases bounce rates, since users can now focus on specific pages. Higher link visibility, which leads to more traffic. Increase in click-through rates. Keywords will be shown in bold to attract users even more.
  • You can add sitelink extensions at the account, campaign, or ad group level. You specify the link text (what shows to people) and the URLs (the pages they click to).
  • Sitelink extensions appear in a variety of ways, depending on the device, position, and other factors. Sitelink extensions are compatible with search campaigns and video campaigns on YouTube.