Explain principle working of app extension
App extensions allow you to link to your mobile or tablet app from your text ads. People click either on your ad headline to go to your site, or on the link to your app. App extensions are a great way to provide access to your website and your app from a single ad.
- you can reach relevant customers and increase downloads of your iOS, Android and Windows apps.
- App Extensions help you meet two goals at once — boosting traffic and app installs — and work across devices including smartphones, tablets and PCs.