Explain keywords in Digital marketing?
Keywords are words or phrases that describe content. They can be used as metadata to describe images, text documents, database records, and Web pages.
In general, when we talk about keywords in the context of digital marketing, we are talking about SEO Keywords. Keywords are the most fundamental and significant element of Search Engine Optimization keywords. Users use keywords on search engines when they are looking for something on the internet.
Keyword is a word that describes the content of the page. It let the visitor and search engine know what the page is all about. The right keywords are vital to your digital marketing strategy!
Researching digital marketing keywords begins with a thorough brainstorm.
SEO keywords range from single words to complex phrases and are used to inform website content to increase relevant, organic search traffic. When effectively researched and optimized, keywords act as a conduit to connect your target audience with your website.