Explain keywords in Digital marketing? How important is it for SEO? What are the key areas where you can use keywords to optimize your site ranking?

The most important and essential part of Search Engine Optimization is the keyword. Keywords are used by users to find a product or service on the internet.

All of your SEO efforts revolve around keywords. They are essential for higher search engine results page rankings (SERPs). Making your website SEO optimized for keywords that are relevant to your business is critical. This will improve the ranking of your website’s pages in search engines, making it easier for visitors to locate your website.

Keywords can be used in the following areas to improve page ranking:-

  • Website URL
  • Website Title
  • Meta tag
  • Web page content
  • Body text
  • Headlines